About
Effect Group
Confirm the person first. Deepen the record second. Publish last.
Search the initial data source, resolve name collisions, then spend one credit on enriched data for the identity you actually mean.
Our mission
Give journalists the tools to excavate a person from a messy name, an email, or a phone number — without paying for the wrong Michael Chen.
How the desk works
A breaking story names someone. The initial search surfaces the possibles. You compare dossiers, photos, jobs, and addresses, then confirm the record you mean.
Enriched data waits until that confirmation. One search credit covers the live run, however many lookups you select. Export a PDF when you brief the editor.
On the desk
Confirm first
The costly step comes last
Photos with the dossier
Initials stand in when there is no picture
Owner on the chat
Credits, refunds, a stuck search
What you get
- Name, email, and phone search
- Confirm the person before the costly run
- Photos on the dossier when the record has them
- PDF export for the story file
- Additional sources on the same search
- Owner chat for credits and stuck searches
- Named accounts — not a shared newsroom password
- Admin desk for credits, refunds, and search log
Built for professional truth-seekers
